Every year, the American Translators Association puts the biggest show on earth. More presentations to choose from, more attendees, more opportunities to network, and this time, it is going to the East Coast of the United States which makes it very convenient for those traveling from Europe and many large cities un the country. I enjoy attending ATA conferences because of the variety, and the many friends and colleagues I get to see every year. However, to avoid annoying sales pitch efforts from agencies and others looking for interpreters willing to work for little pay, I pick my activities carefully and never losing sight of the obvious presence of those who want to harm our profession and turn it into an industry of commodities. It does not escape me that this conference is by far the most expensive interpreting and translation conference in the world, and that it is always held at expensive hotels, but it is worth spending my hard-earned money. If you can afford it, go to Boston, and enjoy the conference.